Public health detailing: A strategy to improve the delivery of clinical preventive services in New York City

Individual Author(s) / Organizational Author
Larson, Kelly
Levy, Joslyn
Rome, Martha
Matte, Thomas
Silver, Lynn
Frieden, Thomas
Publisher
PubMed
Date
June 2006
Publication
Public Health Reports
Abstract / Description

To promote use of essential clinical preventive services, the New York City Department of Health and Mental Hygiene developed the Public Health Detailing Program, a primary care provider outreach initiative modeled on pharmaceutical detailing. Department representatives conducted topical campaigns, making unscheduled visits to health care practices and meeting with providers and office staff members. Representatives distributed “action kits” containing practice tools, provider information, and patient education materials; nicotine replacement therapy was distributed during the smoking cessation campaign.

More than 2,500 interactions with practice staff members were completed by six health department representatives at approximately 200 sites. Physician visits lasted 10 minutes or longer, and by provider self-report, use of office systems for prevention and adherence to recommended practices increased.

Public health detailing is an effective method of reaching providers to deliver key prevention messages, feasible for public health agencies and acceptable to practices. The effectiveness of this intervention in improving clinical prevention services requires further evaluation. (author abstract)

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Artifact Type
Application
Reference Type
Journal Article
P4HE Authored
No
Topic Area
Policy and Practice » Services & Programs