Storytelling and public health: The power of emotion in science

As a pediatrician and writer for such hit TV shows as China Beach, ER, and Law & Order: SUV, Dr. Neal Baer used creative storytelling to share important public health information with millions of people. Few public health professionals will ever have an opportunity to share their knowledge with such a broad audience. But that doesn’t mean they can’t use a compelling narrative and outreach to draw attention to their own research findings and data, said Baer, who spoke at the Yale School of Public Health on April 9 as a guest of Dean Sten H. Vermund. (author introduction)