Storytelling for health equity

Over the last year, we’ve been developing an audience-narrative architecture that can help the Robert Wood Johnson Foundation (RWJF) and its partners find “narrative strategies” and actual storytelling that would activate people in the U.S. to dismantle structural racism in America’s healthcare and public health systems. We developed the target narrative above for the third and final phase of this project, where, together with our project collaborators, we built and tested real media content to see if it engaged and transported, or moved, audiences toward the target narrative. (author introduction) #P4HEwebinarApril2024